"How might we create a shaving product for the wet shaving male consumers to turn it from a chore to a more enjoyable and pleasurable experience?"
For the first round of interviews, I with my team interviewed 10 consumers (some virtual & some in-person). We gathered information about how people utilize consumer goods, what their issues are, what frustrates them about the current products on the market, and we identified themes related to their tensions. Themes were then used to develop our key insights, test the hypothesis with consumers in central visit testing with consumers (round two), and use design frameworks, principles like the customer journey, ecosystem map, and 2X2 Matrix in conjunction with pertinent data to refine our insights.
We improved our findings with the help of these responses from the second round. By mapping our stakeholders' expectations and basing our project goals on them, we were able to prototype 12+ goods and test them with customers in round three to determine which prototypes they liked and disapproved of.
After this activity, we examined their desire to purchase (Pricing) and the medium they would use to purchase these goods (Relevant Business Models).
By using opportunistic estimations of the service market, we provided this to Procter & Gamble with all the insights, price margins, business model initiatives, and expected revenue.
Vamsi Vanga
MEM Candidate - Northwestern University '22